Web Analytics Consulting – Delivering Actionable Insights
Sometimes, just having all the relevant data about your site’s performance is not enough to understand how to improve it. Web optimisation is the perfect example of this. If we all have similar tools available, why do some websites rise to glory while others languish by the wayside? And what is website analytics consulting anyway?
What do they do?
Web analytics experts are just specialists who are highly trained and experienced in a vital area that is thoroughly misunderstood. They don’t claim to be wizards or gurus. They are often wrongly perceived as just a source of statistical information, when in fact their vital role is a strategic one.
First, they perform an audit on your entire digital marketing implementation. Then, using the latest tools from Google, Adobe, and many smaller specialised programs, they assess your current strengths and weaknesses. This usually results in a large amount of budget and time being freed. The next step is to re-direct these energies into reliable strategies.
Attribution Modelling
In a simplified sense, attribution modelling involves combining data from multiple origins in order to determine what prompted customer action. For instance, if you achieve a conversion via your website, is this due to your search ranking, a redirect from social media, or effective copy on your landing page?
The eventual goal of this discipline is to see a quantifiable result proportional to your input. This means recognising exactly which factors influence your customer’s actions. If you don’t understand the relationship between budgets, your digital performance and your customer conversion rate, you need help from an internet analytics expert.
Analysts gather statistical information from your website, Google resources, social media, and many other sources and use it to work backwards, pinpointing your key conversion areas.
In the Land of the Blind
Anyone can download a traffic report, but far fewer people can explain what do with it once it’s in your hand. This ignorance, often hidden behind a layer of protective posturing, could be fatal to your web presence. If you’ve been guilty of pushing this responsibility away due to the steep learning curve, it’s time to drop your pride and accept help.
Quantifiable Results and Informed Decisions
Employing a web analytics consultant can be an extremely effective way to streamline your entire digital marketing process. You’ll be able to benefit from:
- Accurate customer segmentation and targeting
- Direct budget comparisons on a per-channel basis
- Increased remarketing opportunities
- Lower staff workload
An Expert Solution
Unless you’re completely sure of what you’re doing with web analytics, the best course of action is to hire a specialist. As a business owner your responsibilities lie elsewhere.
Using web analytics consulting will help you set a precedent for decisive action based on reliable data that will propel your company into the forefront of the digital world. You’ll finally get all the answers you’ve been looking for in terms of your web performance.
So begin your rise to the top ranks in the race for tomorrow’s digital consumers, and get audited by an internet analytics consulting firm today.
Ruan Smit is a social media and seo analyser and diligently keeps track of Google’s latest updates. If you have any questions feel free to ask them in the comment section below!
